If there’s one thing a modern business should not ignore, it’s SEO. These days, SEO, or Search Engine Optimization, is one of the most important strategies a business should implement. If you’ve ever searched for the services your business offers and had to trawl through pages and pages of search results before finding your page, chances are, there’s a lot of work to be done.
What exactly is SEO?
SEO is an online marketing strategy, designed to organically improve a website’s ranking in a search engine, thereby increasing a business’s discoverability online. It is not a form of paid digital marketing – instead, it relies on the relevance of a website in relation to a customer’s search. Relevancy is decided by a search engine algorithm and optimal results are achieved through strategic placement of headings and keywords, as well as a website structure and content that complies with algorithms and rules enforced by search engines such as Google and Bing.
Why is SEO so important?
First and foremost, working with an SEO firm is important because the majority of today’s consumers are searching for things they need online. And the majority of these customers are clicking through to websites that appear on the first few pages of search engine results. Therefore, if you’re not ranking high in a Google, Yahoo or Bing search relating to your products or services, chances are people aren’t finding you online.
Ultimately, SEO can help your business in a number of ways:
- Good SEO means increased website traffic. If your website is ranked high on a related Google, Yahoo or Bing search, customers are more likely to find you and click through to your page.
- SEO offers a better ROI than traditional marketing methods such as advertising. Whilst traditional advertising is incredibly expensive and cannot be measured definitively, SEO is a cost-effective marketing method that can be effectively monitored and analyzed.
- SEO increases your brand awareness. If a customer continually sees your website in a search engine result, chances are they are going to get to know your name and will eventually click through to find out more about you. Additionally, this increases your business’s visibility online as well as your credibility.
- SEO provides invaluable insight into the behavior of your customers. SEO gives you the opportunity to keep an eye on the things customers are searching for that lead them to your website, therefore providing you with insight into the things your customers want and need. You’ll also be able to see what words they are using when they are searching, what devices they are using and where they are located.
With all this in mind, it’s easy to see that SEO is a valuable tool that is going to help your business succeed, especially when used in conjunction with other online marketing techniques such as pay-per-click advertising, content marketing, and social media marketing.
How Can Flarenote Help?
You might think it’s something you can handle on your own, but with so many complex rules and algorithms that change often, it pays to hire an expert to help with your SEO needs. At Flarenote, our SEO specialists will ensure that your business is always ranked on the first page of Google, Yahoo and Bing search results, and make sure that you’re not left in the dust by your competitors. You’ll no longer need to trawl through pages and pages of search results to finally find your business.
We are an SEO agency offering high-quality SEO services to clients in any industry. Our SEO consultants consistently keep on top of changes to Google algorithms, Bing algorithms, and Yahoo algorithms as well as other factors that affect search engine rankings.
We offer organic SEO services, including local SEO, and take a multi-stage approach that includes:
- Analysis – We’ll assess your existing website and run a diagnosis. We’ll let you know how your website is operating, and what is and isn’t working.
- Research – We’ll also analyse your competitors so that we can ensure you’re standing out from the crowd, and conduct extensive keyword research.
- Strategy development – We’ll then develop a strategy to fix any problems, enhance your page and maximize your business’s potential.
- Implementation – We’ll put your strategy into place and this is when you’ll get to see your search engine rankings soar.
- Monitoring and analysis – Our job is never done! We’ll continually monitor your page and analyse results to ensure your SEO strategies are working as effectively as possible.
Why Choose Us?
We are an SEO agency that understands that when it comes to SEO, there isn’t a one-size-fits-all solution. That’s why we offer tailored services designed to suit your business. Our SEO experts will take the time to get to know you and understand your business so that we can deliver tailored results that meet your business’s goals. We’ll work hard – and intelligently – to not just get your site to the first page of Google, Yahoo, and Bing, but to keep you there.
Ultimately, we offer:
Creative approaches and innovative strategies. Our SEO consultants will set your business apart, and bring quality organic traffic and quality leads so that you’re achieving an optimal ROI. We offer a forward-thinking approach that achieves real and lasting results.
Content that is optimized for both search engines and consumers. Our organic strategies ensure that the content on your website is discoverable for search engines but also relevant and engaging for your visitors.
Constant updates. We’ll keep you informed at every step of the way so you know exactly what we’re doing, and how we’re achieving the results that are making you so happy.
Local SEO services. If your business relies on local customers, wherever you are based, we’ll ensure that your website is optimized for local SEO. We’ll help local customers find you when they need you and make sure that they are choosing you and not the business down the road.
